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United States

Cards, Payments & Consumer Banking

Author: Lafferty Research

Publishing date: April 2018

A comprehensive overview of the cards, payments and consumer banking market in the USA.

USA Research Summary Highlights:

  • Credit card loans increased by 28 percent from 2011 to 2017 (from $720 billion to $923 billion). The share of total consumer credit held by credit cards increased from 6.2 percent to seven percent
    over the same period.
  • The average credit card penetration rate per 100 adults increased from 359 in 2011 to 406 in 2017. This reflects the enormous appetite for credit among Americans: many have little in savings
    and depend on short-term credit to make ends meet.
  • While non-cash payments are becoming increasingly prevalent in the US, cash also remains popular: ATM withdrawals using debit cards increased from $617 billion in 2011 to $900 billion in
    2017. ATM billed volume as a proportion of total debit card billed volume has remained steady during this timeframe, at about 25 percent.
  • According to Visa, the number of EMV-enabled Visa payment cards has increased from 159 million in September 2015 to 481 million in December 2017, meaning that 67 percent of all Visa
    payment cards were on the EMV standard at that time.
  • During 2016, total card fraud in the United States amounted to some nine billion dollars — a 0.43 percent increase compared to 2015. This meant that about 40 percent of total global card fraud
    happened in the US, although US billed volume represented a little under a quarter of global billed volume.
  • The US remains by far the most profitable credit cards market in the world in absolute terms: industry-wide (excluding private label cards) pre-tax profitability reached $72.3 billion during 2017, with
    profit per card coming to $111.
    A dedicated team of analysts and researchers use both primary and secondary source data, and conduct in-depth interviews with senior industry executives and experts; each report includes over 320 metrics.


Credit Cards:
We have industry leading credit card coverage. We detail the past present and future of the industry through our data and commentary, including:

  • Market size split by consumer and commercial credit cards: number of cards, transaction volume, billed volume
  • Profit pool analysis
  • Competitive landscape: networks, issuers

Debit Cards:

  • Market size: number of cards, transaction volume, billed volume
  • Competitive landscape: networks, issuers

Prepaid Cards:

  • Market size: number of cards, transaction volume, billed volume

Merchant Acquiring

  • Competitive Landscape
  • Pricing
  • Processing Relationships

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