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Home » Ecuador Report


Cards, Payments & Consumer Banking

Author: Lafferty Research

Publishing date: March 2018

A comprehensive overview of the cards, payments and consumer banking market in Ecuador.

Ecuador Research Summary Highlights

  • The current market profile suggests significant opportunities for the development of the retail banking business, including the promotion of payment cards to the large unbanked adult population.
  • The deregulation of the Dinero Electr√≥nico (e-money) service launched in December 2014 means that there is significant growth potential for mobile money in Ecuador.
  • Since July 2009 basic financial services fees have been regulated by the Superintendencia de Bancos y Seguros (SBS) to make banking services more accessible to the unbanked.
  • Maximum fees were imposed for 43 services, which together account for 80 percent of the most common transactions.
  • Credit card outstandings accounted for a quarter of total consumer credit and 30 percent of total non-mortgage credit at the end of 2017.
  • Since 2011, the number of debit cards in issue has more than doubled while the number of credit cards has remained relatively stable.

Available for 72 markets, Cards & Payments Research Service Country Reports deliver invaluable market and competitor intelligence on payments cards, e-money, acquiring/processing, retail banking, and consumer credit, plus the key demographic and economic trends shaping each market.

A dedicated team of analysts and researchers use both primary and secondary source data, and conduct in-depth interviews with senior industry executives and experts; each report includes over 320 metrics.


Credit Cards:
We have industry leading credit card coverage. We detail the past present and future of the industry through our data and commentary, including:

  • Market size split by consumer and commercial credit cards: number of cards, transaction volume, billed volume
  • Profit pool analysis
  • Competitive landscape: networks, issuers

Debit Cards:

  • Market size: number of cards, transaction volume, billed volume
  • Competitive landscape: networks, issuers

Prepaid Cards:

  • Market size: number of cards, transaction volume, billed volume

Merchant Acquiring

  • Competitive Landscape
  • Pricing
  • Processing Relationships

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