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Home » Taiwan Report


Cards, Payments & Consumer Banking

Author: Lafferty Research

Publishing date: March 2018

A comprehensive overview of the cards, payments and consumer banking market in Taiwan.

Taiwan Research Summary Highlights

  • Taiwan's banking market is extremely competitive with the top five banks accounting for just over a quarter of total assets.
  • Growth in consumer loans is being driven by growth in themortgage market. Non-mortgage credit outstandings fell 15 percent between 2011 and 2016.
  • The country's credit cards market is showing signs of growth following a long period of decline after the bubble burst in 2006.
  • Outstandings declined every year for a decade and stood at just 20 percent of peak levels by the end of 2015.
  • The Premium card segment has been a key growth area in recent years as issuers focus on the affluent segment, which carries lower risk.
  • Debit cards have been slow to take off in Taiwan; however the international networks and issuers have begun to focus more on this area in recent years.

Available for 72 markets, Cards & Payments Research Service Country Reports deliver invaluable market and competitor intelligence on payments cards, e-money, acquiring/processing, retail banking, and consumer credit, plus the key demographic and economic trends shaping each market.

A dedicated team of analysts and researchers use both primary and secondary source data, and conduct in-depth interviews with senior industry executives and experts; each report includes over 320 metrics.


Credit Cards:
We have industry leading credit card coverage. We detail the past present and future of the industry through our data and commentary, including:

  • Market size split by consumer and commercial credit cards: number of cards, transaction volume, billed volume
  • Profit pool analysis
  • Competitive landscape: networks, issuers

Debit Cards:

  • Market size: number of cards, transaction volume, billed volume
  • Competitive landscape: networks, issuers

Prepaid Cards:

  • Market size: number of cards, transaction volume, billed volume

Merchant Acquiring

  • Competitive Landscape
  • Pricing
  • Processing Relationships

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