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Bruce Packard

Bruce Packard CFA started out his career as a management consultant. However, since 2000, when he started as a research analyst at Crédit Suisse, he has covered UK banks.

He passed the Chartered Financial Analyst exams in 2004. Over the years he has also worked for ING, Société Générale, Evolution and Seymour Pierce. While at Seymour Pierce, he helped Bank of Georgia gain a full listing on the London Stock Exchange.

He is the author of Commonsense Risk Management in Banking: Applying the margin of safety principle, a Lafferty Thought Leadership Report looking at simple methods of restoring investor confidence in bank financial statements. The report helps executives stay attuned to potential problems and prevent "predictable surprises" before they occur. Commonsense Risk Management in Banking also offers practical help to those at the top of organisations needing to understand how investors assess risk from the outside and explores ways for management to demonstrate conservatism to shareholders, customers and regulators.

He is interested in heuristics and decision making, and regularly attends events at the Centre for Adaptive Behaviour and Cognition, Max Planck Institute Berlin. He is also involved in the "startup" scene in Berlin. He is president of the Alpine Ski Club (established 1908) and has led trips to the Georgian side of the Caucasus mountains. He holds a degree in Theology from Durham University.


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