Lafferty Group has been tracking the global cards market for many years.
In the aftermath of the global financial crisis, we watched as issuers were wary of extending credit to all but the safest of cardholders. We're now seeing signs that customers are more willing to start spending again on cards and, in turn, banks are now trying to attract new customers -- in particular those highly profitable revolvers who are content to carry their balance from month to month.
In short, cards are back.
This new series of Lafferty research reports provides a comprehensive analysis of the cards markets across seven global regions: Africa, Asia-Pacific, Eastern Europe, Latin America, the Middle East, North America and Western Europe.
Each report will help you to understand the current consumer cards landscape in any given country or region and give you the information you need to see where the market is heading and explore the potential for further lending expansion, confident in the knowledge that you have all the latest data at your fingertips.
Providing commentary on trends, market structure and key growth areas as well as historic, current and forecast data on a wide variety of cards-related metrics, this new series of executive research reports offers you exceptional insights into what are potentially the most profitable (credit cards) and fastest-growing (debit cards) products in all of retail banking.
Each report is enhanced by attractive, easy-to-understand graphs and charts, a regional overview with global and intra-region benchmarks, and insights into the factors driving growth at both a national and regional level.
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