Jacqui Chin (now head of Payment Methods at Amazon, since 2012) has 17 years' experience in building new consumer loyalty businesses with American Express and Shell International. Having been the issuer, retail merchant and loyalty programme provider, she understands the perspectives from each side of the business. Jacqui has worked with internal and external partners in more than 40 markets across multiple regions, and is passionate about the business value that partnership can bring.
At American Express, Jacqui developed consumer co-branded card partnerships with blue-chip companies such as BMW in Germany and David Jones in Australia, as Vice President International Partnerships. She also developed new multi-market partnerships with industry leaders such as Amazon and Apple, sitting within the American Express Membership Rewards loyalty programme.
Jacqui successfully leveraged American Express core skills and capabilities to create innovative partnerships, extending the company's business outside of the travel and entertainment space. Prior to joining American Express Jacqui spent 13 years with Shell International. As the Global CEO Shell Credit Cards, she initiated and developed Shell's co-branded credit card business, taking it from an idea to a flourishing business operating across Europe and Asia, partnering with major issuers such as Citibank and NatWest/Royal Bank of Scotland.
Jacqui also led the creation of the first structured Customer Relationship Management approach for fuel card customers across more than 25 markets, during her time as Shell Fuel Card Global Marketing and Strategy Manager. In building customer loyalty Jacqui also draws on her early grass roots Shell retail experience. Jacqui is an advisory board member and on the faculty of the Retail Banking Academy.
Having travelled in more than 50 countries, and lived in Singapore, Australia and the UK, Jacqui enjoys nothing more than meeting people in a new country and learning about their experiences.
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